Volleyball World’s OTT platform, VBTV, is expanding its global reach once again, this time by introducing Pix Automático as a new payment method for Brazilian subscribers.
The launch, powered by Cleeng’s integration with dLocal and Primer, arrives perfectly in advance of the highly anticipated 2026 Volleyball Nations League (VNL). The integration is already fully functional, ensuring Brazilian fans have seamless access as the world’s top 18 men’s and women’s teams prepare to compete across 17 host cities. Reigning Olympic champions Italy (women) and France (men) are set to begin their campaigns in the VNL Preliminary Phase starting June 3.
A localized approach to fan engagement
Pix Automático, Brazil’s fast-growing recurring payment method, released by Banco Central do Brasil in June 2025, has become a dominant choice for digital subscriptions – especially among younger audiences. With the addition of Pix Automático, VBTV joins an exclusive group of leading streaming services such as Netflix, Globoplay, Spotify, and Disney+ that offer this level of local payment adaptation.
For VBTV, which has built a truly global volleyball streaming destination, this launch reflects a strong understanding of local market preferences. With Pix representing 40% of all e-commerce transactions in Brazil, the addition of Pix Automático enables VBTV to meet fans where they are while unlocking a major digital opportunity, where merchants integrating Pix typically achieve 18% higher checkout completion rates.
“Brazilian fans are among the most passionate in the world, and enabling Pix Automático is an important step in making VBTV truly accessible across the market. Together with Cleeng, we’ve built a simple, frictionless payment experience that makes following volleyball easier than ever.”
— Stephanie Giardina, Chief Operations Officer, Volleyball World
Powered by Cleeng’s flexible payment infrastructure
VBTV’s expansion into Pix Automático was made possible through Cleeng’s Subscriber Retention Management (SRM®) suite, which handles everything from billing and payments to analytics and customer care. Using Primer as the orchestration layer and dLocal as the payment service provider, Cleeng’s Merchant of Record solution enabled seamless support for Pix Automático without adding operational complexity.
With this setup, VBTV taps into a market of 60 million potential subscribers in Brazil who favor alternative payment methods over credit cards. This strategy aligns the country’s mobile-first habits with VBTV’s unified global subscription workflow for maximum reach.
Strengthening growth in a key market
Brazil is one of VBTV’s fastest-growing markets. With 5G infrastructure now covering 94.5% of the population, the demand for high-quality, mobile-first sports streaming has never been higher.
By localizing its payments, VBTV is set to see smoother subscriber onboarding, improved conversions, and a more inclusive fan experience. It’s another example of how VBTV continues to adapt to local markets while maintaining a consistent, global standard of service.
A partnership built for global expansion
VBTV and Cleeng’s partnership has been defined by shared goals: global reach, operational simplicity, and subscriber satisfaction. From powering VBTV’s initial launch to now enabling localized payment innovations, Cleeng continues to support VBTV’s mission to bring the world’s best volleyball action to fans everywhere.
As VBTV becomes one of the first single sports OTT broadcasters to offer Pix Automático, it reinforces its role as a trailblazer in digital sports streaming – and highlights how Cleeng’s technology makes global ambitions achievable.
“VBTV adopting Pix Automático as a payment method shows how global streaming brands can enhance their monetization globally without adding complexity. Our flexible infrastructure is built for exactly this – enabling partners to adapt fast, simplify operations, and deliver the best possible experience to their subscribers.”
— Joachim Bergman, Chief Operating Officer, Cleeng
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Like VBTV, you can localize payments and scale globally with Cleeng as your Merchant of Record. See for yourself.
