---
title: VBTV pioneers Pix Automático payments for Brazilian fans with Cleeng
description: VBTV introduces Pix Automático for Brazilian subscribers, enhancing payment options with Cleeng's solutions ahead of the 2026 Volleyball Nations League.
image: https://press.cleeng.com/hubfs/vbtv%20cleeng%20pix.webp
---
Products
What it does
[Core Subscriber Management and Billing](https://cleeng.com/subscriber-management-system) [Merchant of Record Payments, Tax and Compliance](https://cleeng.com/merchant-checkout-optimization) [ChurnIQ Smart and Predictive Churn Analytics](https://cleeng.com/products/subscription-churn-analytics) [Hi5 AI-Enhanced Customer Care](https://cleeng.com/customer-care-digital-subscriptions)
AI Products
[Cleeng AI Ask questions in plain language](https://cleeng.com/ai) [Cleeng MCP Server Connect Cleeng to your own AI tools](https://cleeng.com/ai/mcp) [Data Intelligence Enriched context for every subscriber](https://cleeng.com/ai/subscriber-data) [Trust & Governance Complete control and auditability](https://cleeng.com/ai/legal)
Solutions
By industry
[Streaming and OTT](https://cleeng.com/solutions/streaming) [Sports](https://cleeng.com/solutions/subscription-management-for-sports) [Wellness](https://cleeng.com/solutions/wellness) [Creators](https://cleeng.com/solutions/youtube-creators) [Gaming](https://cleeng.com/solutions/gaming) [Memberships](https://cleeng.com/solutions/memberships)
By scale
[Enterprise](https://cleeng.com/solutions/enterprise) [Small and Medium Businesses](https://cleeng.com/pro)
For partners
[Agencies & Integrators](https://cleeng.com/solutions/agencies) [B2B2C Platforms](https://cleeng.com/solutions/b2b2c-platforms)
Developers
[Launch Subscriptions](https://developers.cleeng.com/docs/launch-subscriptions) [Build with LLMs](https://developers.cleeng.com/docs/build-with-llms) [Integrate apps](https://developers.cleeng.com/docs/payments_on_mobile_tv_apps_intro) [System status](http://status.cleeng.com/) [Integrations Hub](https://cleeng.com/integrations-connectors) [Migration guide](https://cleeng.com/migrate-to-cleeng) [Certified Partner Program](https://publisher.support.cleeng.com/hc/en-us/articles/22272169788188-Cleeng-Certified-Partner-Program)
Resources
[Publisher Help Center](https://publisher.support.cleeng.com/hc/en-us) [Blog](https://blog.cleeng.com/) [Customer stories](https://cleeng.com/clients) [Events](https://cleeng.com/events) [Research & reports](https://cleeng.com/resources) [Demo Hub](https://cleeng.com/demohub)
[Pricing](https://cleeng.com/pricing)
[Login](https://srm.cleeng.com/auth) [Get started free](https://srm.cleeng.com/auth/register)
[Press Center](https://press.cleeng.com/)
# VBTV pioneers Pix Automático payments for Brazilian fans with Cleeng
Company News | Cleeng | Feb 16, 2026
Volleyball World’s OTT platform, [VBTV, is expanding its global reach once again](https://blog.cleeng.com/volleyball-world-launches-d2c-service-internationally-with-cleeng), this time by introducing Pix Automático as a new payment method for Brazilian subscribers.
The launch, powered by Cleeng’s integration with dLocal and Primer, arrives perfectly in advance of the highly anticipated 2026 Volleyball Nations League (VNL). The integration is already fully functional, ensuring Brazilian fans have seamless access as the world’s top 18 men’s and women’s teams prepare to compete across 17 host cities. Reigning Olympic champions Italy (women) and France (men) are set to begin their campaigns in the VNL Preliminary Phase starting June 3.
## **A localized approach to fan engagement**
[Pix Automático](https://www.bcb.gov.br/estabilidadefinanceira/pix-automatico), Brazil’s fast-growing recurring payment method, released by Banco Central do Brasil in June 2025, has become a dominant choice for digital subscriptions – especially among younger audiences. With the addition of Pix Automático, VBTV joins an exclusive group of leading streaming services such as Netflix, Globoplay, Spotify, and Disney+ that offer this level of [local payment adaptation](https://blog.cleeng.com/local-payment-methods-for-global-subscription-growth).
For VBTV, which has built a truly global volleyball streaming destination, this launch reflects a strong understanding of local market preferences. With [Pix representing 40% of all e-commerce transactions in Brazil,](https://dwaynegefferie.substack.com/p/brazil-the-346-billion-opportunity?utm_source=post-email-title&publication_id=1995666&post_id=180386473&utm_campaign=email-post-title&isFreemail=true&r=3bze4d&triedRedirect=true) the addition of Pix Automático enables VBTV to meet fans where they are while unlocking a major digital opportunity, where merchants integrating Pix typically achieve [18% higher checkout completion rates](https://dwaynegefferie.substack.com/p/brazil-the-346-billion-opportunity?utm_source=post-email-title&publication_id=1995666&post_id=180386473&utm_campaign=email-post-title&isFreemail=true&r=3bze4d&triedRedirect=true).
“*Brazilian fans are among the most passionate in the world, and enabling Pix Automático is an important step in making VBTV truly accessible across the market. Together with Cleeng, we’ve built a simple, frictionless payment experience that makes following volleyball easier than ever.*”
— Stephanie Giardina, Chief Operations Officer, Volleyball World
## **Powered by Cleeng’s flexible payment infrastructure**
VBTV’s expansion into Pix Automático was made possible through [**Cleeng’s Subscriber Retention Management (SRM®) suite**](https://cleeng.com/srm-solutions), which handles everything from billing and payments to analytics and customer care. Using **Primer** as the orchestration layer and **dLocal** as the payment service provider, Cleeng’s [Merchant of Record solution](https://cleeng.com/merchant-of-record) enabled seamless support for Pix Automático without adding operational complexity.
With this setup, VBTV taps into a market of [**60 million potential subscribers**](https://www.pagbrasil.com/blog/experts-point-of-view/the-pix-effect-how-its-driving-financial-inclusion-and-boosting-brazils-gdp/#:~:text=An%20additional%202.8%20million%20people,not%20have%20a%20credit%20card.) in Brazil who favor alternative payment methods over credit cards. This strategy aligns the country’s mobile-first habits with VBTV’s unified global subscription workflow for maximum reach.
## **Strengthening growth in a key market**
Brazil is one of VBTV’s fastest-growing markets. With [5G infrastructure now covering 94.5% of the population](https://developingtelecoms.com/telecom-business/operator-news/17243-brazil-regulator-reveals-5g-coverage-of-94-5.html), the demand for high-quality, mobile-first sports streaming has never been higher.
By localizing its payments, VBTV is set to see smoother subscriber onboarding, improved conversions, and a more inclusive fan experience. It’s another example of how VBTV continues to adapt to local markets while maintaining a consistent, global standard of service.
## **A partnership built for global expansion**
VBTV and Cleeng’s partnership has been defined by shared goals: global reach, operational simplicity, and subscriber satisfaction. From powering VBTV’s [initial launch](https://blog.cleeng.com/volleyball-world-launches-d2c-service-internationally-with-cleeng) to now enabling localized payment innovations, Cleeng continues to support VBTV’s mission to bring the world’s best volleyball action to fans everywhere.
As VBTV becomes one of the first single sports OTT broadcasters to offer Pix Automático, it reinforces its role as a trailblazer in digital sports streaming – and highlights how Cleeng’s technology makes global ambitions achievable.
*“VBTV adopting Pix Automático as a payment method shows how global streaming brands can enhance their monetization globally without adding complexity. Our flexible infrastructure is built for exactly this – enabling partners to adapt fast, simplify operations, and deliver the best possible experience to their subscribers.”*
— Joachim Bergman, Chief Operating Officer, Cleeng
## **Ready to scale your streaming business globally?**
Like VBTV, you can localize payments and scale globally with Cleeng as your Merchant of Record. See for yourself.
[](https://press.cleeng.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKi0LayfPmhVZtA9PuRvtmIDGNYSHF5%2FQLWe8wf4lMxA7rB8cCNXaAr043JeN8EQUkCYQJQ%2FNGN0Fe0q9DUxMBqXYT0pQeb2pluDrOKKOPiJ5EQt6HyLmTP1zFJhSSkd51sDlyVe55%2FpIMli3ol250AvCXTzsyaZh0I8gpAwphdIVXng9JtYKNazNa4PWOerW6lxami&webInteractiveContentId=207674832132&portalId=5813983)
### Subscribe
### Popular posts
#### [Cleeng Unveils the World’s First Agentic Subscriber Retention Infrastructure, Powering Growth for Broadcasters Read more →](https://press.cleeng.com/cleeng-worlds-first-agentic-subscriber-retention-infrastructure)
#### [Reigning WNBA champion Las Vegas Aces launch first D2C streaming service Read more →](https://press.cleeng.com/reigning-wnba-champion-las-vegas-aces-launch-first-d2c-streaming-service)
#### [Cleeng AI Assistant Wins Future's Best of Show Award, Presented by TV Tech Read more →](https://press.cleeng.com/cleeng-ai-assistant-wins-futures-best-of-show-2026)
#### [PDC, Cleeng & Urban Zoo Partner to Launch New Global Streaming Service Read more →](https://press.cleeng.com/pdc-cleeng-urban-zoo-partner-to-launch-new-global-streaming-service)
#### [Cleeng Launches the Industry’s First Cross-Platform AI Agents Designed to Reduce Subscriber Churn Read more →](https://press.cleeng.com/cleeng-launches-the-industrys-first-cross-platform-ai-agents)
### Get started free
Create a free account to see what your subscription data could tell you – no credit card required.
[Start free](https://srm.cleeng.com/auth/register)
### Related posts
#### [ Company News Cleeng Unveils the World’s First Agentic Subscriber Retention Infrastructure, Powering Growth for Broadcasters **Cleeng** · Sep 3, 2026, 12:30:02 PM](https://press.cleeng.com/cleeng-worlds-first-agentic-subscriber-retention-infrastructure)
#### [ Company News Reigning WNBA champion Las Vegas Aces launch first D2C streaming service **Cleeng** · Aug 27, 2026, 10:12:52 AM](https://press.cleeng.com/reigning-wnba-champion-las-vegas-aces-launch-first-d2c-streaming-service)
#### [ Company News Cleeng AI Assistant Wins Future's Best of Show Award, Presented by TV Tech **Cleeng** · Apr 22, 2026, 9:06:59 AM](https://press.cleeng.com/cleeng-ai-assistant-wins-futures-best-of-show-2026)
Your Subscriber Retention Management® solution
[Contact us](https://cleeng.com/contact)
#### Ask AI for info
- [ChatGPT](https://chatgpt.com/?q=...)
- [Gemini](https://gemini.google.com/app?q=...)
- [Claude](https://claude.ai/new?q=...)
- [Perplexity AI](https://www.perplexity.ai/?q=...)
#### Products
- [Subscriber management and billing](https://cleeng.com/subscriber-management-system)
- [Merchant of Record](https://www.cleeng.com/products/merchant-of-record)
- [Churn Analytics](https://cleeng.com/churniq-churn-intelligence)
- [AI-Enhanced Customer Care](https://cleeng.com/pro)
#### Solutions
- [Streaming and OTT](https://www.cleeng.com/solutions/streaming)
- [Sports](https://cleeng.com/subscription-management-for-sports)
- [Wellness](https://cleeng.com/wellness)
- [Creators](https://www.cleeng.com/solutions/youtube-creators)
- [Enterprise](https://cleeng.com/solutions/enterprise)
- [Small and Medium Businesses](https://cleeng.com/pro)
#### Developer
- [API Reference](https://developers.cleeng.com/reference/apireference-overview)
- [Sandbox](https://srm-sandbox.cleeng.com/register)
- [Tutorials](https://developers.cleeng.com/docs/getting-started-with-cleeng)
- [Integrations](https://cleeng.com/integrations-connectors)
- [Migration](https://cleeng.com/integrations-connectors)
#### About
- [Company](https://cleeng.com/about-us)
- [Blog](https://blog.cleeng.com/)
- [Sustainability](https://cleeng.com/sustainability)
- [Careers](https://cleeng.com/careers)
#### Explore
- [Pricing](https://cleeng.com/pricingpro)
- [My Dashboard](https://srm.cleeng.com/login)
- [FAQ & support](https://publisher.support.cleeng.com/hc/en-us)
#### Customers
- [Who are Cleeng](https://cleeng.com/who-are-cleeng)
- [Get Support](https://cleeng.zendesk.com/hc/en-us/)
Copyright © 2026 Cleeng | All Rights Reserved | [Terms & Conditions](https://cleeng.com/master-service-agreement)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Cleeng"
},
"dateModified" : "2026-08-14T11:41:04Z",
"datePublished" : "2026-02-16T10:53:41Z",
"description" : "VBTV introduces Pix Automático for Brazilian subscribers, enhancing payment options with Cleeng's solutions ahead of the 2026 Volleyball Nations League.",
"headline" : "VBTV pioneers Pix Automático payments for Brazilian fans with Cleeng",
"image" : "https://5813983.fs1.hubspotusercontent-na1.net/hubfs/5813983/vbtv%20cleeng%20pix.webp",
"mainEntityOfPage" : {
"@id" : "https://press.cleeng.com",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://cdn.prod.website-files.com/624eb5c51026869311f0668a/66b09c7ffb2cada498b8a184_Cleeng%20logo%20-%20tagline%20bottom%20-%20transparent.svg"
},
"name" : "Cleeng"
}
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://press.cleeng.com/vbtv-launches-pix-automatico-cleeng",
"@type" : "FAQPage",
"mainEntity" : [ {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "Pix Automático is a recurring payment method launched by Banco Central do Brasil. VBTV is adopting it to provide Brazilian fans with a frictionless, localized subscription experience, achieving higher checkout completion rates among younger audiences."
},
"name" : "What is Pix Automático and why is VBTV using it?"
}, {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "Cleeng uses its Subscriber Retention Management (SRM®) suite, integrating with Primer as the orchestration layer and dLocal as the payment provider, to support Pix Automático through its Merchant of Record solution."
},
"name" : "How does Cleeng enable Pix Automático for VBTV?"
}, {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "The integration will be fully operational by June 3, 2026, coinciding with the start of the VNL Preliminary Phase, ensuring seamless access for Brazilian fans."
},
"name" : "When will Pix Automático be available for the Volleyball Nations League?"
} ]
}
```