NAB 2024: Cleeng’s SaaS subscriber retention suite brings next-level future proofing innovations  to D2C streamers

Cleeng | Thu Apr 11 2024

Cleeng’s unique approach to retention addresses the M&E industry’s biggest challenges: subscriber churn, cost optimization and flexibility 

Las Vegas (NAB Booth #W3749) April 11, 2024 – Cleeng, the leader in video Subscriber Retention Management™, today announced its NAB 2024 lineup of SaaS-based solutions that empower direct-to-consumer (D2C) streamers to retain subscribers, grow revenue and boost ROI. For the first time, Cleeng will demonstrate a new AVOD/SVOD hybrid monetization feature that revolutionizes business strategy by unifying revenue analysis and user insights to maximize platform growth. 

With today’s booming subscription economy, it is easier than ever for consumers to subscribe and unsubscribe from a vast array of SVOD services. To overcome this challenge, Cleeng has built solutions that future-proof D2C streamers’ strategies to better understand their customers in order to predict, prevent and reduce subscriber churn, all while boosting profits and improving ROI. 

Hybrid AVOD/SVOD monetization 

Cleeng’s new hybrid AVOD / SVOD monetization capabilities will be featured in the AWS’ booth (W1701). Attendees will see how Cleeng’s subscription management and analytics platform integrates with other business applications, allowing synchronization across all channels and unified performance reporting. More information is available in this AWS blog post

Unique D2C integrated suite

In addition to its new hybrid monetization feature, Cleeng will showcase its Subscriber Retention Management™ (SRM™) suite, comprising its Core, Merchant, ChurnIQ, and Hi5 solutions. Cleeng’s SRM™ suite is the most comprehensive subscriber retention solution on the market, fully integrated into the subscriber journey from the initial registration and transaction, to identity management, recurring billing, security, and customer care. It offers a subscriber management system, a checkout optimization tool, churn management (including prediction accuracy of up to 95%* and prevention), and a full customer support system leveraging AI-based tools. Cleeng’s Hi5 customer care solution cuts customer inquiries in half by boosting self-serving capabilities up to 80%*. 

Cleeng’s clients have leveraged the SRM™ suite to make significant improvements to their customer lifetime value, such as a 15%* increase thanks to subscription upgrades and a 30%* increase from personalized recommendations and offers.

New D2C streaming customer: Jme

This month, NHK Cosmomedia America, a subsidiary of NHK, selected Cleeng’s entire portfolio to support their recently launched direct-to-consumer (D2C) streaming service, Jme. According to Hiroyasu Minagi, President & CEO, NHK Cosmomedia America, “The Cleeng team demonstrated early on that they understood not just retention management, but how to leverage analytics for a fuller view of a subscriber, which will ultimately help us better serve them. We knew we needed a proven partner who would rise to the occasion - and Cleeng was it.” 

“Our subscriber retention management proposition and flexible SaaS platform continues to generate massive interest among M&E companies as demonstrated by a 45% revenue growth year over year.,” said Gilles Domartini, CEO and founder of Cleeng. “Future proofing retention strategies to positively impact subscriber retention, cost optimization and revenue generation is what clients want. We’re thrilled to have new clients like OneFootball, NHK, Newsmax, MotoAmerica recently launching with Cleeng and look forward to showing NAB attendees how we can help them grow.”

Domartini will be speaking on Sunday, April 14th from 4:00 - 4:45pm PT at the Connect Zone on a panel moderated by Ben Keen, with one of Cleeng's major, US-based clients. 

To see Cleeng's solutions, stop by the Cleeng booth (W3749) or AWS booth (W1701). For media and analysts, email to schedule a meeting.

* averages observed among Cleeng customers

About Cleeng

Cleeng is the leader in Subscriber Retention Management™ for the M&E industry. Its premium SaaS platform features flexible subscriber management solutions and analytics. Founded in 2011, its customer portfolio comprises visionary D2C, streaming and SVOD video services including, SBG, Optus Sport, the NHL, The Weather Channel, and Big Ten Network. 

Cleeng's award-winning Subscriber Retention Management™ (SRM™) empowers customers to act fast, reduce churn and grow revenues. The end-to-end suite of products spans the management of customer identity, payments & billing, analytics & insights, and AI-based customer support.


For press and analyst queries, please contact:

Breakaway Communications for Cleeng

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