MXGP partners with Cleeng to launch brand new TV platform

Cleeng | Fri Dec 11 2020

AMSTERDAM, NL - Cleeng, the global leader of Subscriber Retention Management™ has announced their partnership with motocross broadcaster, Infront Moto Racing, to launch the new online TV platform: MXGP-TV.

  • Cleeng has partnered with Infront Moto Racing to launch OTT TV platform.
  • StreamAMG will provide the live and on-demand streaming platform.
  • Cleeng will manage e-commerce and customer care activities, and provide AI insights.

The redesigned OTT platform will bring subscribers racing content from international championships such as Monster Energy FIM Motocross of Nations and Women’s Motocross World Championship. Cleeng and their partners, StreamAMG are the tech vendors behind this new OTT project. 

Live sports streaming provider, StreamAMG is picked to deliver a high-quality viewing experience for fans worldwide by providing a new video-first website based on the StreamPlay framework as part of an end-to-end solution. Infront Moto Racing will also take advantage of the MediaPlatform to orchestrate live delivery and the award-winning CloudMatrix system to automate on demand content curation and distribution.

“Infront Moto Racing is really proud to launch the brand-new Our On Demand Video platform will give a bright new experience to all the MXGP fans around the world.” said Infront Moto Racing CEO, David Luongo.

“MXGP TV is leveraging Cleeng’s full SRM stack, so as to provide a frictionless and cost efficient user experience” explains Gilles Domartini - Cleeng CEO and Founder.

Cleeng’s SRM services will be used to manage all e-commerce activities, from identity and offer administration to multilingual customer care experiences. MXGP TV will also benefit from Cleeng’s analytics solution, ChurnIQ, to gain AI-sourced insights. This will allow the new TV platform to deliver a higher quality viewing experience with maximized retention.

About Cleeng

Cleeng is the Subscriber Retention Management (SRM™) company. The company firmly believes that retention management is critical in times when the subscription economy is booming and competition is intense. Cleeng’s tech stack is deeply connected with the full subscriber journey and helps media companies with its identity management, payment, churn intelligence and customer care capabilities.


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