Amsterdam, the Netherlands – Wednesday, December 10, 2025 – ATP Media, the global broadcast and distribution arm of the ATP Tour, has partnered with Cleeng to elevate the subscriber experience for its Tennis TV streaming service. This collaboration aims to enhance fan engagement and build lasting subscriber relationships worldwide.
Tennis TV is the official direct-to-consumer streaming service of the ATP Tour, offering live and on-demand access to over 2,500 matches annually. The platform covers all ATP Tour tournaments, including the prestigious ATP Masters 1000s, ATP 500s, ATP 250s, the Nitto ATP Finals, and the Next Gen ATP Finals presented by PIF.
To bring this to life, Tennis TV will integrate the following Cleeng solutions:
Core for robust subscriber and entitlement management;
ChurnIQ to leverage advanced analytics, predict subscriber behaviour and reduce churn; and
Hi5 for proactive and intelligent customer care.
This integration provides ATP Media with powerful data insights to reduce churn and maximize customer lifetime value.
“Our partnership with ATP Media is built on a shared ambition to redefine the fan experience,” stated Gilles Domartini, CEO at Cleeng. “By integrating our solutions, Tennis TV can now move beyond simple acquisition and focus on long-term loyalty. We are providing them with the tools to understand subscriber behaviour at a granular level, allowing them to proactively address issues and personalize the user journey. This data-driven approach is how modern streaming services will thrive, and we're excited to help Tennis TV lead the way in sports.”
"Tennis TV is a key component and asset for ATP Media to bring the excitement of the ATP Tour closer to the tennis super fans, wherever they are in the world”, said Stuart Taylor, Director of Consumer Streaming at ATP Media. “By partnering with Cleeng, we’re strengthening the foundation of our direct-to-consumer experience with smarter insights, more personalized journeys, and world-class support. This collaboration enables us to engage our fans in a deeper, more meaningful way as we continue to evolve Tennis TV for the future.”
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